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Tips for Staying on Target

Tip #1 – Response Marketing
While image branding should be included in your marketing strategy it is important that you plan marketing efforts that solicit an immediate response from your potential customers. To create a strong call-to-action utilize elements such as coupons, gift with purchase, or “mention this ad” to provide you with tangible results and to determine which campaigns worked and which didn’t.

Tip #2 – Use a Marketing Events Calendar
A marketing events calendar is a simple and visual tool to chart your business’s marketing efforts and results. Your calendar can show promotions and campaigns spanning one month, six months or even up to a year in advance. By using a calendar you can adjust your promotions around holidays or position your product or service as the perfect “must-have” for a special occasion. A marketing events calendar can be indispensable when organizing the day-to-day marketing efforts surrounding campaigns and promotions.

Tip #3 – Don’t Get Set in Your Ways
Avoid being “set in your ways” and remember just because you’ve always done something a certain way doesn’t mean you have to keep doing it that way. By tracking and measuring the results of your marketing efforts you can do more of what works and less of what doesn’t. Keep yourself open to test changes in your marketing efforts. When you see the fruits of your labor you’ll be glad did!