Web Hosting and Domain Names

Consider purchasing as many domains as you can afford which contain your name, your brands and your products. Your customers will have a better chance of finding you when you give them multiple address choices.

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DOMAIN NAMES: Find out if your favorite URL is
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Choosing a domain name that clearly states your company's name may seem obvious to some of you, but you'll be surprise to learn that not every website is named that way.

Domain names may contain up to 67 characters. We suggest that you don't settle for an obscure domain name like wvaf.com when you really mean West Valley Arthritis Foundation. Even though that seems like a lot of typing, your brand is your name - your initials are not. When visitors are trying to find you they are more likely to try typing in your name first.

Should you use dashes (or hyphens) in your name? Probably not, because they are so easily forgotten. If your visitor forgets the hyphen you can be sure they will be taken to your competitor's pages. However, if the name you really want is already taken, the hyphenated version may be your only option.

Long domain names that have your site's keywords in them also have the advantage of fairing better in a number of search engines. Consider purchasing as many domains as you can afford which contain your name, your brands and your products.

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